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Landing page concept for the industrial robot Yu 5 Industrial. Manufacturer — startup AGILE ROBOTS *

Description:

The Yu 5 Industrial  cobot is an automatic device that can collaborate with humans to create or produce a variety of products. Yu 5 Industrial  has a unique design with intuitive software, quick setup and functional capabilities to perform tasks efficiently in different industrial environments.

Task:

To create a landing concept for a pre-order collection of Yu 5 Industrial robot, while maintaining the company’s corporate identity. To strengthen the visual emphasis on technological excellence of the cobot, aesthetics of equipment design. Bring the most important and impactful information about the product from additional pages and pdf files to the landing page.

Design in Figma

* video/photo materials, logo, product descriptions, technical specifications are taken from the website of the manufacturer — Agile Robots startup. All rights to above materials belong to the Agile Robots.

Landing design

Competitor analysis has shown that Agile Robots models product design stands out from the competition. Their sexy cobots resemble trendy digital accessories rather than bulky industrial robots. The visual appearance of robots speaks about high quality and performance of the equipment on the emotional and subconcious level.

Landing sections and their order are prioritized based on the information that influences a rational purchasing decision: technology overview, fields of application, technical specifications, software description.

While keeping a professional tone, the communication is now predominantly media-based, animations have been added to emphasize the mobility and the agility of the cobot, and the technical specifications have been converted from pdf to a more interactive format.

Design system

In order to automate the design process, components were introduced for headers, footers, sliders, pagination elements, icons, similar product cards and table elements.

Adaptives

The landing page is equally convenient to use from any device.

Result

The more emotional and visually engaging communication system was created. The design system was developed for landing assembly, which can be easily adapted to other products of the brand. The site is ready for production to conduct further testing of its effectiveness in pre-orders collection.