Concept
for fitness club landing
Description:
MosFit fitness club is a sports club with a swimming pool in Moscow residential area. The club offers quality services at the economy to medium price range and focuses on providing family recreation within walking distance from home.
The objective:
There is an objective to design the corporate web-page, which will be expanded in the future, and to create the mechanism to collect pre-orders for annual memberships.
Prototype:
Design:
Competitive advantage is recognised at first glance — family friendly, swimming pool.
Priority to the reviews from the target audience.
Freebies — to collect contacts
from those who hesitate to test drive to keep in touch and
encourage to try.
The invitation button is repeated in different words to encourage to join, yet to avoid a pushy tone.
Onboarding
Booking pathway/freebies offer is the starting point for the dialogue with the potential customer in the informal and friendly way.
Booking the individual training initiates virtual conversation with the instructor, enhaced by visual cues, for real-life onboarding experience.
