Brand identity concept
for a pottery workshop
Description:
Pottery workshop — is a ceramics workshop with master classes on carpentry and pottery wheel with home-like environment.
The task:
To develop the corporate style (logo, brand elements, fonts, color palette, layout, brand book) and to reflect the brand values of friendlyness and customer orientation in the corporate style.
Logotype:
Graphic Elements:
The logo is inspired by the history of ceramics, the brand’s gentle communication and its love for its guests.
The ceramics has been known since ancient times and is probably the first man-made artificial material. The logo is based on the flowing outlines of the oldest Paleolithic Venus ceramic sculptures found by man. Think about it! Tens of thousands of years ago, without the knowledge of modern civilization, people were already creating beautiful ceramic works of art. Thus, the logo combines symbols of cultural value, care, comfort, security, smoothness and simplicity.
Corporate colors:
Corporate colors complement the semantic essence of the logo with tenderness and softness.
Mockups:
Examples of physical and digital carriers of the brand identity elements.
Brand abstract graphic elements are based on the logo and represent ceramic products.
Brand business card
Brand envelope for the certificate
Brand certificate
Brand coupon
Guidline:
You can access guidline here.
Brand apron
Brand stickers
Brand stationary
